Broadway Show Scratch Off Poster, Articles F

Rihanna-backed cosmetics company Fenty was not afraid to break out and go its own way when it launched in late 2017. CASE STUDY: Fenty Beauty's Social Media Strategy In this work, a strategic marketing plan for the Fenty Beauty skin foundation will be proposed, and the implementation of the integrated marketing communications (IMC) approach will be discussed. Follow me on Instagram for more content like this , Learning and evolving. She trusted her products quality, and it paid offa majority of the reviews were overwhelmingly positive. Rihannas posts often show her using Fenty products in a playful and authentic manner, bringing a level of fun to the brand which makes it attractive to its youthful audience. Even though Fenty is considered a luxury brand, the price tags on its products are a good bit lower than those of competitor luxury beauty brands. featuring Rihanna and BAME models, including Jessie Li and Slick Woods, Fans, beauty bloggers, and makeup artists. This is a great strategy for a brand that offers a lot of products. Fenty Beauty: A Star-Power Marketing Case Study While people are looking for products that work, they also want makeup products that look good. With over 10M followers on Instagram and 641K on Twitter, I think we can agree that Fenty beauty has their social media strategy on lock. Brand Management, Fenty Beauty Internship - Career Center | University LVMH called the launch of Fenty Beauty: the first-ever global beauty launch in history.. It not only highlighted the importance of being seen, it proved to the industry that women of colour have huge spending power, and that black can, and does, sell. Fenty Beauty: Leveraging Social Media to Build Community 13 Best Fenty Beauty Product of 2023 Shop Now | Allure Using a combination of superior products, celebrity endorsements, social media influencers, impeccably-timed launches, and brand awareness, Fenty has skyrocketed to success. Why Fenty Beauty took inspiration from 'ghost kitchens' for its Just me pullin up to Sephora to make sure @fentyskin is loaded! If Rihanna hadnt been so focused on maintaining the quality of her products, it would have been much more difficult to achieve the cult brand following Fenty now has. Rare Beauty - Their Marketing Strategies - 440 Industries It helps to stay top of mind with their customers regardless of time zone. Fenty has always strived to be nothing but authentic. This YouTube channel has been invaluable to Fentys brand strategy by providing a means to invite consumers behind the scenes. Consumers these days can easily recognize a brand that puts in genuine efforts into its advertising. But in case Rihanna wont get back to you here are three things she did differently to keep customers coming back for more. The beauty company consists of affordable makeup products for the face, lip, cheeks, and eyes, as well as . There is a major infusion of Rihannas personality into the brand. By leveraging on Rihannas star power, they have direct access to her 87 million followers, most of whom are beauty lovers and loyal fans that will support whatever she puts out. Fenty Beauty developed products centered on customers experience, and they always put the consumers desires first. She decided to invite a host of influencers to the brands launch. Having made an appearance right before the holiday season, many fans received products from this collection as gifts from their family and friends and shared posts about it online. When Rihanna announced her new beauty brand, Fenty, in 2017, many could be forgiven for thinking it would turn into just another celebrity-backed brand. By positioning itself at the lower end of the luxury beauty range, Fenty has earned a special spot not too exclusive for younger consumers or those with smaller budgets, but still high-end and high-quality. Apart from implementing Fenty Beautys marketing strategy, you could also learn from the practical ways Fenty has increased awareness and recognition of its brand. Top retailers use AI-powered campaigns to engage their most valuable customers. Rihanna doesnt shy away from using her fame as an asset for the social media strategy. Its no surprise, therefore, that most people want to know what the Fenty Beauty marketing strategy is and why it works so well. Rihanna is well aware that this vibe will hit the right note with Fentys audience. However, thanks to Rihannas product-savviness and preference for high-quality, she's yet to deal with any similar PR disasters which has made it much easier to build a stronger, more sustainable brand. As many people know, Fenty Beauty launched with 40 shades of foundation. Setting up a brand in a foreign country can be challenging if the country is not market prepared for the product being offered. Lets take a look at a few examples. Why its So Hard to Make Money, https://contentwriters.com/blog/5-lessons-marketers-can-learn-from-rihannas-fenty-beauty/, https://go.octoly.com/insights-brands/fenty-beauty, https://www.lvmh.com/houses/perfumes-cosmetics/fenty-beauty-by-rihanna/, https://www.retaildive.com/news/rihanna-joins-luxury-group-lvmh-with-fenty-launch/554630/, https://www.prdaily.com/3-lessons-in-social-media-brilliance-from-rihanna/, https://medium.com/@tanvi00sharma/the-fenty-impact-what-beauty-marketing-can-learn-from-rihanna-9f12dea11c40, http://www.thefashionlaw.com/home/lvmh-confirms-fenty-maison-luxury-collection-with-rihanna, https://www.businessoffashion.com/articles/beauty/fenty-beauty-vs-kylie-cosmetics-the-race-to-a-billion-dollar-brand, https://www.forbes.com/sites/pamdanziger/2019/05/11/what-the-lvmh-rihanna-partnership-means-for-the-luxury-market/#5d8e716d57db, https://www.racked.com/2018/5/30/17409524/fenty-effect-foundation-40-shades, https://www.elle.com/beauty/makeup-skin-care/a12480648/rihanna-fenty-beauty-makeup-forever-feud/, https://www.independent.co.uk/life-style/tarte-cosmetics-foundations-white-people-mlk-martin-luther-king-day-a8163026.html, https://wevetoblog.wordpress.com/2017/10/20/a-case-study-of-fenty-beauty-by-rihanna/, https://www.teenvogue.com/story/time-magazine-named-fenty-beauty-one-of-2018s-most-genius-companies, https://www.businessinsider.com/fenty-beauty-is-on-track-to-outsell-all-the-kardashian-beauty-lines-2018-1, https://www.cnbc.com/2017/10/26/4-career-lessons-you-can-learn-from-rihannas-latest-business-ventures.html, https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/what-beauty-players-can-teach-the-consumer-sector-about-digital-disruption, https://adage.com/article/special-report-marketer-alist/marketer-a-list-2018-fenty/315798, http://money.com/money/5271495/rihanna-net-worth-fenty/, https://www.chicagotribune.com/lifestyles/fashion/ct-rihanna-cosmetics-launch-20170926-story.html, https://www.refinery29.com/en-gb/2017/09/170831/fenty-beauty-rihanna, https://www.glamour.com/story/fenty-beauty-rihanna-legacy, https://qz.com/2043156/how-lvmh-helped-make-rihanna-a-billionaire/?utm_source=pocket_mylist, Learn more about me at: www.triciamckinnon.com. Most beauty companies began to also reinvent their Instagram feed to showcase diversity. What do you get when you combine 90% of the 150 million users on Instagram who are under 35 and a business owner with an impressive 57 million followers? MRKT 354 Integrated Marketing Communications, University of Maryland University College, Concise Marketing Overview of the Product & Its Role in the Market, Type of Product Lifecycle & Benefits/Features Analysis, Current Supply Chain Members & Their Rolls, Part 1 Communications Objectives & Issues, Issues Impacting the Objectives Attainment, Part 2.1 Communications Strategy Recommandations, Part 2.a Marketing Communications Strategy Recommendations, Part 2.b Marketing Communications Strategy Recommendations, Part 2.c Marketing Communications Strategy Recommendations, Part 2.d Marketing Communications Strategy Recommendations, CONCISE MARKETING OVERVIEW OF THE PRODUCT. Rihannas makeup line has blown the cobwebs off what we once assumed was an over-saturated industry. "Fenty Beauty's tagline, 'Beauty for All', is a strong social statement that's underpinned by product innovation," Victoria Buchanan, senior future analyst at strategic foresight consultancy, The . The ProFiltr Foundation is one of Fentys most iconic products, as it offers an impressive number of shades covering pretty much every skin tone. The brand went live in 17 countries on the same day at the same hour (regardless of time zones) with a completely omnichannel marketing strategy. She broke into the fashion world in 2014 as the Creative Director/Brand Ambassador for Puma. Rihanna and the geniuses behind Fenty know a thing or two about increasing brand awareness. They were solving a problem a lot of women. 4 P's of me - fenty beauty // MARKETING by Lauren Heffernan - Prezi By Using Rihanna's Social Media Accounts to Raise Awareness What do you get when you combine 90% of the 150 million users on Instagram who are under 35 and a business owner with an impressive 57 million followers? Fenty Beauty's Growth Strategy: What You Need to Know Fenty doesnt rely solely on marketing and branding to win over its target audience. The Social Grabber 2023. Rihanna's Fenty Beauty Is Changing The Conversation About Beauty How Avon plans to take on direct-to-consumer rivals - Marketing Week The promo image expertly highlighted this by showing off the foundations color pallet on real models. Hinted at in its beauty for all tagline, Fenty offers products in 40 shades for each and every skin tone and undertone meaning its target audience is quite all-encompassing. it includes tutorials and beauty tips. All rights reserved. Just ask Rihanna. Rihanna's Fenty Beauty: A case study in accelerating innovation by By the end of its first full calendar year of operation, it had generated $550 million in revenue, making it more successful than other. Download this mini-report on Fenty Beauty's brand performance in the US to see just how much of a splash it has made. The marketing, social, and creative team prioritizes and engages in this conversation on a daily basis with the Fenty Beauty community. Marketing Strategy and SWOT Analysis of Fenty Beauty Innovative and forward thinking, Fenty promotes inclusivity for all. The Fenty Beauty content-marketing strategy gives Rihanna's brand a voice, providing platforms where her customers can also find theirs. Fenty Beauty Brand Analysis by MiaMorales95 - Issuu Development of an IMC plan is the major graded component in this course. Growth and Distribution Network The company has grown rapidly through its partnership with Sephora and department stores like Harvey Nichols. This beauty giant also utilizes makeup experts, different models, and real people from different ethnicities and orientations to promote its products. Its also managed to carve out a niche audience for itself: luxury beauty lovers with a smaller budget. She constantly posts about the beauty brand to her followers through engaging video content and pictures when she makes use of the product. But thats not where Rihannas social media prowess ends the Fenty brand has also been extremely active on YouTube. PRODUCT DESCRIPTION CONCISE MARKETING OVERVIEW OF THE PRODUCT & ITS ROLE IN THE MARKET Core Sociability Trendy Quality Material Enhance beauty Actual Cosmetic line Makeup Beauty products Augmented Customer Service Sense of Community Specialty beauty enhancement, cosmetic line PART 1.B.