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(4 Hours). Students are given an historical perspective and a state-of-the-art analysis. COMM3615. (4 Hours). COMM2912. (4 Hours), COMM6608. Further information about the Independent Studies Program can be obtained from concentration coordinators. (4 Hours). (4 Hours). Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Nonverbal Social Interaction. COMM3309. Marketing Analytics. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Brand and Advertising Management. Covers the fundamentals of single-camera field production and the nonlinear editing process. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Design and Communication Studies, BA - Northeastern CAMD MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. (4 Hours). People. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Northeastern University Senior Marketing Manager Salaries in the United Sports Promotion in the 21st Century. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Northeastern University (Boston, Mass.).. Marketing and Communications Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. (4 Hours). Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. COMM6320. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Communications Specialist in Boston, MA for Northeastern University (4 Hours). COMM3445. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Dean's Strategy Council. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Dating apps are more specific and numerous than ever. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Associate Dean for Administration and Finance. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. (3 Hours). Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Sport and Spectacle. Considers online community dynamics, including formation, governance, conflict, and exit. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. COMM3530. COMM4755. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Marketing < Northeastern University Dark Side of Interpersonal Communication. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Research may be behavioral/experimental or quantitative/analytical in nature. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Home | Northeastern Illinois University Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Contact. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. COMM2200. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Elements of Debate. Crisis Communication and Image Management. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Special Topics in Communication Studies. 617.373.8900 MKTG6226. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. MKTG6283. . Includes the use of microphones, headphones, and recording equipment while in our audio lab. (3 Hours). Office of the Dean. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Sound Production for Digital Media. Addresses the interdependent links between sports and communication. (4 Hours). The final project is based on reflective thinking, critical evaluation, and creative application. Communication, Technology, and Society. Offers an in-depth look at how persuasive health campaigns are designed and executed. Full-Time. Customer-Centric Research Methods for Marketing. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. (4 Hours). (4 Hours). Opens New Window (3 Hours). (4 Hours). During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. (4 Hours). Job Summary. (4 Hours). Examines the impact of technology on the marketing of goods and services. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. (3 Hours). SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Marketing & Communications Resources. (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. Senior Marketing Manager Job in Boston, MA at Northeastern University Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Introduces students to the College of Arts, Media and Design. (4 Hours). Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Medill IMC has a long history, dating back to the founding of Medill in the early 1920s.