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In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. "Rebel Yell will always be Rebel Yell. Confederate soldiers may have imitated or learned the yell from Native Americans. The rebel yell has also been likened to the scream of a cougar. Especially for those of us from the south. It just felt like another local reference, but not a celebration of the Confederacy. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. The Confederate yell was intended to help control fear. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. You know that, right? (Originally published in, This page was last edited on 10 February 2023, at 16:18. After that I casually asked at a few others stores and apparently it's the same all over town. Yep, they did. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. The brand has changed hands and recipes, but it is a part of American bourbon history. Rebel Yell 10 Year Details. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Kentucky Straight Bourbon Whiskey - Master of Malt Reddit and its partners use cookies and similar technologies to provide you with a better experience. Warm finish with vanilla and a hint of black stone fruit. Billy Idol wrote the song because of the bourbon. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. We live in an era in which some people are always going to find fault with something that isnt politically correct. The original name of the company was W.L. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). The 75 refers to 1975, the year that the ride opened. To be truthful, this kinda pisses me off. Is Rebel Bourbon good whiskey? Billy Idol's song "Rebel Yell" was named after the whisky. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Single barrel still says yell. etc. Oddly the 10 year picture on that site still says Rebel Yell. The W.L. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. The standard price of Rebel Yell used to be right around the $12 mark. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. With the news of the name change of the Rebel Yell being the last straw. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. This price point places Rebel whiskey in the low end of the standard segment. However, Rebel has more functionality as its much better in other mixed drinks and by itself. As a note, we compare prices from various Total Wine locations across the US. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Woh-who-ey! The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. I for one am glad they did. Awww poor baby. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Katelyn is a freelance writer in Portland, Oregon. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. Why did they HAVE to choose such a name in the first place? The overall effect on the palate is brief and minimal, and the taste has no unique profile. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. I dont claim to speak for or represent anyone. Rebel Yell was a term coined for the battle cry of the confederate army. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. The Rebel Yell Bourbon Review: Who's it Distilled For? Click here to learn all about mash bills. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Alcohol on the plane: how much can you drink on long flights? MEET OUR Extended family. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. If youve got a problem with a brand distancing itself from the CSA then youre the problem. 17. In 2019 Rebel Yell began rebranding. They were trying to distance themselves from that heritage because its becoming less an less accepted. My favorite coasters are B&M hypers and gigas. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. I like Rebel Bourbon a lot better at the $13 price point than $18. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. But more importantly, we cannot white wash history (forgive that wording, please!). The new Rebel Yell look (image via Luxco). Check out what we are up to! The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. November 18, 2020 in General Bourbon Discussion. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Finish: Sweet honey and light pepper and spice. As a result, to avoid further confusion, we used the names interchangeably throughout this post. The distillery is located in Bardstown, a town known for its bourbon heritage. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Where is Rebel Whiskey made? At last it grew too dark to fight. Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey Rebel Whiskey is one of the most widely available wheated bourbons in the United States. But Racer 75? The results of honorable Men idly standing asideand remaining silent. As one of the minority that might get offended, I am certainly not. This change is still being implemented on retail shelves. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Especially for those of us that have been riding it since the 70s," said one more. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Privacy Policy. Did it hurt your feelings too? Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. An American classic is reborn for anew era of rebellion! That is really lame. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. I had to do some sleuthing to see what you were referring to. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. As one of those small minority it has never really bothered me either. Rebel Yell Bourbon is often left out of the wheated discussion. People who don't think it tastes very good refer to it as Rebel Scum. ago Award-winning Rebel Yell bourbon dates back to 1849. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. You caved! Quick everyone buy up the Rebel Yell bottlings before they are gone! Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Units were nicknamed for their apparent ability to yell during battle. Honestly, at first, I thought more about the Billy Idol song. A wheated bourbon. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Just went to Kings Dominion with my 7 and 9 year old sons. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. This unique style offers hints of honey and butter followed by a . The whiskey is made from a mash bill of corn, rye, and barley. In 1972, the Stitzel-Weller Distillery went out of business. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Rebel bourbon is made in Kentucky, the heart of bourbon country. In 2019 Rebel Yell went through a rebranding effort. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. The brand bounced ownership, eventually landing in the Diageo portfolio. Its cheap and low quality but wholly drinkable. There'd be riots for sure! Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. . Getting a little punchy here, down in the DeepSouth . Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". In 2019 Rebel Yell went through a rebranding effort. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. We all know why your pleasing the pc crowd. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Good one. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. The phrase you get what you pay for applies quite well to Rebel Bourbon. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Be More Rebel. Lets pour ourselves a glass and find out. On this Wikipedia the language links are at the top of the page across from the article title. Caving in to such ridiculousness. The yell has also been described as similar to Native American cries. Im sure theyll be hitting the clearance rack soon. While its still available for under $15, you may have more trouble finding it at the price. And its got a bit of an edge, thanks to the addition of the Confederate flag. All bourbon will have at least 51% corn. [1] The origin of the yell is uncertain. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Theres a couple things to expect from a bottom shelf whiskey. Landon Sampsell We will never go there again.